Blue Ocean Shift by W. Chan Kim, Renée Mauborgne
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Short Description
Book Name: Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Author Name: W. Chan Kim, Renée Mauborgne
Language: English
Category: Business & Money › Economics › Sustainable Development
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Inside Dhaka 1-2 days৳ 70
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All Bangladesh 2-5 days৳ 130
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Office Delivery৳ 60
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Product Details
Blue Ocean Shift by W. Chan Kim and Renée Mauborgne is the essential follow-up to the international bestseller Blue Ocean Strategy. This transformative guide shows organizations how to move from cutthroat competition in crowded markets (“red oceans”) to untapped new spaces of growth and innovation (“blue oceans”). With real-world case studies, step-by-step frameworks, and tools backed by research, the authors offer a systematic approach to creating breakthrough strategies with minimal risk. Ideal for leaders, entrepreneurs, and innovators, Blue Ocean Shift empowers you to unlock new demand and drive sustainable success.
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