Drive by Daniel H. Pink

Product Details

Drive by Daniel H. Pink is a bestselling exploration of the science of motivation, revealing why traditional rewards-and-punishment thinking is outdated and what truly drives high performance and satisfaction. Order today from Bangladesh's leading online bookstore.

About the Book

Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink is a bestselling and highly influential book that challenges long-held assumptions about human motivation, drawing on decades of behavioral science to reveal a surprising truth: traditional carrot-and-stick incentives are often far less effective — and sometimes actively counterproductive — than most businesses and organizations assume. Pink argues that genuine, sustained motivation comes from something deeper than external rewards.

Drawing on a wide range of scientific studies, Pink introduces his influential framework centered on three key elements of intrinsic motivation: autonomy, the desire to direct our own lives; mastery, the urge to get better and better at something that matters; and purpose, the desire to do what we do in service of something larger than ourselves. Through compelling research and real-world examples, Pink demonstrates how these three elements — far more than money or external incentives — drive genuine engagement, creativity, and high performance in both individuals and organizations.

Blending rigorous behavioral science with clear, accessible writing, Drive has become essential reading for business leaders, educators, and parents alike, reshaping conversations around workplace motivation, education, and personal fulfillment, and offering readers a genuinely evidence-based framework for understanding what truly drives human behavior.

Why Choose This Book?

• A landmark work on motivation science: Fundamentally reshaped how organizations think about incentivizing people.
• Grounded in rigorous behavioral research: Draws on decades of scientific studies on human motivation.
• A clear, memorable framework: Distills motivation into three key elements — autonomy, mastery, and purpose.
• Broadly influential: Has shaped conversations in business, education, and parenting alike.
• Accessible and engaging: Makes complex behavioral science genuinely readable and applicable.

About the Author: Daniel H. Pink

Daniel H. Pink is a bestselling American author known for his writing on business, work, and human behavior. In addition to Drive, he is the author of several other influential books, including A Whole New Mind and When: The Scientific Secrets of Perfect Timing, all exploring the intersection of behavioral science and everyday life. Pink's work has reshaped how organizations and individuals think about motivation, timing, and performance, establishing him as one of the leading voices in modern business and psychology writing.

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Order now and bring home Drive — a science-backed guide to what truly motivates us at work and in life.