Invisible Women by Caroline Criado Perez

Product Details

About the Book

Imagine a world where your phone is too big for your hand, where your doctor prescribes a drug that is wrong for your body, where in a car accident you are 47% more likely to be seriously injured, and where every week the countless hours of work you do go unrecognized and unvalued. This is the world Caroline Criado Perez exposes in Invisible Women — a world quietly built around a "male default," where the failure to collect data on women's lives has produced deep, often invisible bias across nearly every aspect of society.

Marshalling hundreds of studies and case studies from the US, the UK, and around the world, Criado Perez examines the home, the workplace, the public square, urban planning, technology, and the doctor's office, revealing how treating men as the universal standard — and women, at best, as smaller men — has led to snow-clearing schedules that endanger women, seatbelts that fail to protect them, medical research that overlooks female bodies, and economic systems that render unpaid domestic labor invisible. Written with energy, wit, and sparkling intelligence, the book builds a devastating, meticulously evidenced case that this is not a vast conspiracy but a pattern of unconscious, unthinking design choices — and it makes an urgent, practical case for closing the gender data gap to build a fairer world for everyone.

Critical Acclaim

Invisible Women won both the Royal Society Insight Investment Science Book Prize and the Financial Times and McKinsey Business Book of the Year Award in 2019, and became a #3 Sunday Times bestseller. Caitlin Moran called it a book with the potential to change things, describing it as "a monumental piece of research," while former First Minister Nicola Sturgeon called it revelatory and said it should be required reading for policymakers everywhere. The Guardian praised how Criado Perez wields data "like a laser, slicing cleanly through the fog of unconscious and unthinking preferences."

Why Choose This Book?

• Winner of two major book prizes: Took home both the Royal Society Science Book Prize and the FT & McKinsey Business Book of the Year Award.
• A #1 international and Sunday Times bestseller: Widely read and cited across policy, science, and business circles.
• Rigorously data-driven: Built on hundreds of studies spanning medicine, urban planning, technology, and economics.
• From an award-winning campaigner: Caroline Criado Perez, OBE, is a celebrated feminist advocate and the inaugural winner of the Unwin Award for her global impact on policy and data ethics.
• Accessible and engaging: Combines rigorous scholarship with sharp wit, making dense research genuinely readable.

About the Author

Caroline Criado Perez, OBE, is a British feminist author, campaigner, and broadcaster, best known for her #1 international bestseller Invisible Women: Data Bias in a World Designed for Men. In 2025, she was named the inaugural winner of the Unwin Award in recognition of her global impact on policy and data ethics, building on a career of high-profile advocacy work on gender equality.

Who Should Read This Book?

• Policymakers, government officials, and social scientists
• Healthcare professionals, product designers, and urban planners
• Business leaders and managers interested in workplace equity
• Readers of feminist nonfiction and data-driven social science
• Anyone interested in how "neutral" data and design can carry hidden bias

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Order now and bring home Invisible Women — the groundbreaking, prize-winning exposé that will change the way you see the world around you.