It's Not How Good You Are, It's How Good You Want to Be by Paul Arden

Product Details

About the Book

For everyone who wants to succeed faster, better, and against the odds, this small book delivers a big, unconventional dose of wisdom. Written by former Saatchi & Saatchi Executive Creative Director Paul Arden, It's Not How Good You Are, It's How Good You Want to Be is a compact, punchy manual for personal reinvention and creative success, built around the idea that talent alone is far less important than sheer ambition, self-belief, and the willingness to act boldly.

Presented in a striking, highly visual, graphic-design-driven format — closer to a work of art than a conventional business book — the book delivers its lessons through short, provocative statements and vivid illustrations rather than lengthy chapters or dense theory. Arden challenges commonly held ideas about failure, mistakes, and doing what you're told, offering instead a set of bold, often counterintuitive principles for approaching work, creativity, and life: whatever you think, think the opposite; it's wrong to be right and right to be wrong; the more original your idea is, the less good advice other people will be able to give you about it. Distilling decades of experience in advertising's most competitive creative circles, Arden offers readers permission to break rules, trust their instincts, and pursue work that genuinely matters rather than merely playing it safe.

Critical and Reader Reception

It's Not How Good You Are, It's How Good You Want to Be has become a cult favorite among creatives, entrepreneurs, and students, frequently cited as one of the most quoted and gifted small business books of its kind. Readers consistently praise its unique, highly visual format and its ability to deliver memorable, motivating insight in a fraction of the time of a typical business book, describing it as a book they return to for a quick jolt of inspiration and confidence rather than a single cover-to-cover read.

Why Choose This Book?

• A cult classic in creative and business circles: Widely regarded as an essential, frequently gifted book among advertising, design, and business professionals.
• From a legendary advertising creative director: Paul Arden served as Executive Creative Director at Saatchi & Saatchi during some of the agency's most celebrated years.
• A distinctive, highly visual format: Combines bold graphic design with short, memorable statements rather than traditional prose chapters.
• Quick and endlessly re-readable: Designed to be absorbed in a single sitting or dipped into repeatedly for a burst of motivation.
• Provocative and rule-breaking: Challenges conventional wisdom about success, failure, and creativity in a way that sparks genuine reflection.

About the Author

Paul Arden (1940–2008) was a British advertising executive and author, best known for serving as Executive Creative Director of Saatchi & Saatchi during one of its most successful periods. Widely regarded as one of the most influential creative minds in advertising history, he authored several bestselling books on creativity, business, and personal success, including Whatever You Think, Think the Opposite and God Explained in a Taxi Ride.

Who Should Read This Book?

• Creative professionals, designers, and advertisers seeking a jolt of inspiration
• Entrepreneurs and business leaders open to unconventional thinking
• Students of design, marketing, and creative industries
• Readers who enjoy short, visually engaging, highly quotable nonfiction
• Anyone seeking permission to take bolder creative and career risks

Why Buy From Us?

✅ 100% original, high-quality print
✅ Fast delivery across Bangladesh
✅ Cash on delivery available
✅ Secure packaging, guaranteed quality
✅ Easy return and exchange policy

Order now and bring home It's Not How Good You Are, It's How Good You Want to Be — Paul Arden's bold, unforgettable manifesto on ambition, creativity, and daring to be great.