Lean Business Planning by Tim Berry

Product Details

About the Book

What do you want from your business? Wealth? Fame? A better living? More independence, or simply the freedom to take time off to coach the kids' soccer team? In Lean Business Planning, Tim Berry — widely regarded as the world's leading expert on business planning — sets out to help readers get exactly that, offering a simple but powerful way to focus, grow faster, and adjust to change without the fuss of a full, traditional business plan document.

A lean business plan, as Berry describes it, isn't a formal document at all — it's just bullet points, lists, and tables that align strategy, tactics, milestones, assumptions, and essential cash flow, kept short enough to review and revise in just an hour or so every month. Rather than treating a business plan as something to complete once and file away, Berry insists it's the ongoing process — not the static plan — that matters, with his model emphasizing regular monthly review to track whether goals are being met and milestones hit. Featuring a foreword by Guy Kawasaki, who compares Berry's lean approach to his own MATT framework (milestones, assumptions, tests, and tasks) from The Art of the Start, the book walks readers through setting strategy and tactics, pricing, marketing, and product decisions, and computing detailed startup costs through illustrated case examples — turning vague, daunting uncertainty into specific, actionable, trackable steps.

Critical and Reader Reception

Rieva Lesonsky, president/CEO of GrowBiz Media and bestselling author, called it "truly the last book on business plans you'll ever need," while Barry Moltz, author of Getting Unstuck, called it by far the best business planning book available, particularly praising its section on cash flow. Susan Solovic, "THE small business expert" and New York Times bestselling author, called Berry's methodology "a must for every business owner and startup." Some readers have found the book somewhat light, generic, and repetitive in places, though many praise how effectively it strips away the usual intimidation and dread that surrounds traditional business planning for first-time entrepreneurs.

Why Choose This Book?

• From the world's leading expert on business planning: Tim Berry is a Stanford MBA, angel investor, and entrepreneur who bootstrapped his own company to multi-million-dollar sales.
• Foreword by Guy Kawasaki: Draws a direct connection to Kawasaki's own well-known MATT framework from The Art of the Start.
• Genuinely lean and low-friction: Replaces lengthy business plan documents with simple, reviewable bullet points, lists, and tables.
• Built for ongoing use, not one-time completion: Designed to be revisited and revised monthly rather than written once and shelved.
• Endorsed by respected small business authorities: Praised by Rieva Lesonsky, Susan Solovic, Barry Moltz, and Jim Blasingame.

About the Author

Tim Berry is widely regarded as the world's leading expert on business planning — not merely a consultant or academic, but an entrepreneur who bootstrapped his own company to multi-million-dollar sales, co-founded another company that went public, and advises multiple startups and small businesses. He holds an MBA from Stanford and is an active angel investor.

Who Should Read This Book?

• Entrepreneurs and small business owners intimidated by traditional business plan documents
• Existing business owners looking to simplify an overly complex, outdated business plan
• Startup founders needing a lean planning process without sacrificing investor readiness
• Anyone seeking a practical, low-maintenance system for tracking business goals and milestones
• Readers who prefer actionable frameworks over lengthy business theory

Why Buy From Us?

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Order now and bring home Lean Business Planning — Tim Berry's simple, powerful, and refreshingly lean approach to planning a business you can actually run.