Measure What Matters by John Doerr

Product Details

About the Book

Measure What Matters tells the story of how the OKR (Objectives and Key Results) system transformed the way ambitious companies set and track goals. John Doerr, a venture capitalist who introduced OKRs to Google in its early days, traces the framework back to its origins at Intel under Andy Grove before showing how it has since shaped the growth of Google, YouTube, and countless other organizations.

Through case studies and firsthand accounts from leaders across tech, philanthropy, and the public sector — including Bono's ONE Campaign and the Gates Foundation — Doerr demonstrates how OKRs help organizations focus on what truly matters, align teams around shared priorities, and track progress with clarity and accountability. The book also explores CFRs (Conversations, Feedback, and Recognition) as a complement to OKRs, aimed at building a culture of continuous performance management.

Why Choose This Book?

• Proven framework: Details the OKR system used by Google, Intel, and many of the world's most successful companies.
• Real-world case studies: Features firsthand accounts from leaders at Google, Bono's ONE Campaign, the Gates Foundation, and more.
• Practical and actionable: Offers a clear methodology readers can apply immediately to teams and organizations of any size.
• Written by an industry insider: John Doerr personally introduced OKRs to Google and has decades of experience with the system.
• A must-read for leaders: Widely recommended for executives, managers, and founders building high-performing teams.

About the Author

John Doerr is a venture capitalist and chairman of Kleiner Perkins, known for his early investments in Google, Amazon, and Intuit, and for popularizing the OKR goal-setting framework across the business world.

Who Should Read This Book?

• Founders and executives setting company-wide goals
• Managers and team leads looking to improve focus and accountability
• Startups scaling their teams and processes
• Nonprofit and public-sector leaders driving mission-focused outcomes
• Anyone interested in goal-setting and performance management systems

Why Buy From Us?

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Order now and bring home Measure What Matters — the definitive guide to setting and achieving goals that actually matter.