Noise by Daniel Kahneman, Olivier Sibony, Cass R. Sunstein

Product Details

About the Book

Noise investigates a pervasive but chronically overlooked flaw in human decision-making, one that operates quite differently from the cognitive biases explored in Daniel Kahneman's earlier bestseller Thinking, Fast and Slow. While bias refers to a predictable, directional error in judgment, noise refers to unwanted, unpredictable variability: the same case, the same problem, or the same decision brought before different people, or even the same person on different days, can yield wildly inconsistent results, even when everyone believes they are being perfectly objective.

Written together with strategy professor Olivier Sibony and legal scholar Cass R. Sunstein, Kahneman illustrates the pervasiveness and cost of noise through vivid, real-world examples spanning criminal sentencing, medical diagnoses, business forecasting, hiring decisions, and insurance underwriting, revealing how judges, doctors, executives, and everyday professionals often reach dramatically different conclusions on functionally identical cases due to factors as arbitrary as mood, fatigue, or the order in which information is presented. The authors introduce practical strategies for reducing noise through what they call "decision hygiene," structured techniques including standardized guidelines, algorithms, and independent judgment aggregation that can measurably improve consistency and fairness without eliminating human judgment altogether. Rigorously researched yet consistently accessible, Noise offers both a compelling diagnosis of a pervasive but under-recognized problem and a genuinely actionable toolkit for organizations and individuals seeking to make fairer, more reliable decisions.

Why Choose This Book?

• From a Nobel Prize-winning psychologist: Daniel Kahneman won the Nobel Memorial Prize in Economic Sciences and authored the bestselling Thinking, Fast and Slow.
• A New York Times bestseller: Widely praised as a groundbreaking, essential companion to Kahneman's earlier work on cognitive bias.
• Introduces a genuinely novel framework: Distinguishes "noise" from bias, filling a significant gap in decision-making literature.
• Rich, real-world case studies: Draws on examples from criminal justice, medicine, business, and insurance to illustrate the costs of inconsistency.
• Offers practical solutions: The concept of "decision hygiene" provides concrete tools for reducing noise in real organizations.

About the Authors

Daniel Kahneman is a Nobel Memorial Prize-winning psychologist and the bestselling author of Thinking, Fast and Slow, widely regarded as one of the most influential thinkers in behavioral economics. Olivier Sibony is a professor of strategy at HEC Paris and a former senior partner at McKinsey & Company. Cass R. Sunstein is a legal scholar at Harvard Law School and co-author of the bestselling Nudge.

Who Should Read This Book?

• Readers of Kahneman's Thinking, Fast and Slow seeking a companion exploration
• Professionals in law, medicine, HR, and business making high-stakes judgment calls
• Organizational leaders interested in improving decision-making consistency and fairness
• Fans of behavioral economics and decision science literature
• Anyone interested in the hidden flaws shaping everyday human judgment

Why Buy From Us?

✅ 100% original, high-quality print
✅ Fast delivery across Bangladesh
✅ Cash on delivery available
✅ Secure packaging, guaranteed quality
✅ Easy return and exchange policy

Order now and uncover the hidden flaw undermining our judgment with Noise — Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein's essential, research-backed exploration of consistency, fairness, and better decision-making.