Positioning by Al Ries, Jack Trout
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Short Description
Book Name: Positioning: The Battle for Your Mind
Author Name: Al Ries, Jack Trout
Language: English
Category: Business & Money › Management & Leadership › Training
Delivery Options
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Inside Dhaka 1-2 days৳ 70
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All Bangladesh 2-5 days৳ 130
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Office Delivery৳ 60
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Product Details
"Positioning: The Battle for Your Mind" by Al Ries and Jack Trout is a groundbreaking marketing classic that introduces the concept of positioning—a strategic approach to branding and communication designed to carve out a unique space in the consumer's mind. This influential book explains how companies can differentiate themselves in a crowded marketplace by focusing on perception rather than just features or benefits. Essential for marketers, business leaders, and entrepreneurs, Positioning offers timeless insights into how to craft clear, memorable messages that resonate with target audiences. With practical advice on how to avoid common marketing pitfalls and create a competitive advantage, this book remains a must-read for anyone aiming to enhance brand visibility and influence consumer decision-making in today’s fast-paced business world.
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