Setting the Table by Danny Meyer

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About the Book

Setting the Table is part memoir, part business playbook, telling the story of how Danny Meyer started Union Square Cafe at just 27 years old with a good idea and hopeful investors, going on to build one of the most celebrated restaurant empires in America despite an industry where seventy-five percent of new restaurant ventures fail. Meyer traces his path from a childhood shaped by a love of international food and travel, sparked by family trips around the world where he first noticed a culture of hospitality he found largely missing back home, through the founding of restaurants like Gramercy Tavern, Eleven Madison Park, The Modern, and eventually Shake Shack.

At the heart of the book is Meyer's guiding philosophy, which he calls "Enlightened Hospitality," a dynamic approach emphasizing strong in-house relationships alongside customer satisfaction. Central to this idea is a deliberately counterintuitive priority order: putting hospitality to work first for the people who work for you, then guests, then community, then suppliers, with investors last. Meyer illustrates this through his concept of the inverted pyramid, in which the traditional organizational chart is flipped upside down so that leadership sits at the bottom, supporting and serving the frontline staff above. Blending vivid storytelling with practical lessons on hiring, culture, and leadership, Setting the Table offers a compelling case that genuine hospitality — treating people well, in the right order — is the true engine behind lasting business success.

Why Choose This Book?

• A New York Times bestseller: Widely recognized as a landmark, motivational work from one of the era's most gifted and insightful business leaders.
• From a celebrated restaurateur: Danny Meyer has been hailed by the New York Times as "the greatest restaurateur Manhattan has ever seen," with restaurants that have earned twenty-one James Beard Awards.
• A powerful, applicable philosophy: The tenets of Enlightened Hospitality apply to anyone who works in any business, whether manager, executive, or waiter.
• Part memoir, part masterclass: Combines Meyer's personal journey with actionable lessons on leadership, hiring, and culture.
• An influential business classic: Frequently cited by entrepreneurs and leaders as a foundational text on people-first management.

About the Author: Danny Meyer

Danny Meyer is the founder of Union Square Hospitality Group, which has created some of New York's most beloved restaurants, including Union Square Cafe, Gramercy Tavern, Eleven Madison Park, The Modern, Blue Smoke, and Maialino, and is also the founder of Shake Shack. He is a sought-after speaker and educator, setting industry standards for innovative hiring practices, building culture, and corporate responsibility.

Who Should Read This Book?

• Aspiring restaurateurs and hospitality industry professionals
• Business leaders and managers interested in people-first culture
• Anyone curious about the philosophy behind iconic brands like Shake Shack
• Readers who enjoy memoir-driven business books
• Entrepreneurs building customer-facing businesses of any kind

Why Buy From Us?

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Order now and discover the philosophy behind a restaurant empire with Setting the Table — Danny Meyer's inspiring guide to hospitality, leadership, and business built on genuine human connection.