The Business Book by Sam Atkinson
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| Categories: | Business & Money Books , |
Short Description
Book Name: The Business Book: Big Ideas Simply Explained
Author Name: Sam Atkinson
Language: English
Category: Business & Economics › Communication & Psychology › Workplace Culture
Delivery Options
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Inside Dhaka 1-2 days৳ 70
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All Bangladesh 2-5 days৳ 130
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Office Delivery৳ 60
- Cash on Delivery Available
Return & Warranty
- 7 Days Returns
- Warranty not available
Product Details
The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix.
Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point" or Michael Porter's "five forces". It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage.
Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality.
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