The Power Of Habit: Why We Do What We Do, and How to Change by Charles Duhigg

Product Details

Ever wonder why you can't seem to break a bad habit no matter how hard you try? The Power of Habit by Charles Duhigg uncovers the science of habit change, from Pulitzer Prize-winning journalist and #1 New York Times bestselling author. Order today from Bangladesh's leading online bookstore.

About the Book

Why do some people manage to transform their lives seemingly overnight, while others struggle for years to break even a single bad habit? In The Power of Habit, Pulitzer Prize-winning journalist Charles Duhigg sets out to answer exactly that question, and the answer, it turns out, has less to do with willpower than most of us assume.

Duhigg spent years digging through neuroscience labs, corporate boardrooms, and the personal stories of people who transformed their lives, uncovering a single underlying pattern that governs nearly every habit we have: a simple, repeating loop of cue, routine, and reward. Once this loop takes hold in the brain, a habit runs almost automatically, which is exactly why habits feel so hard to break with willpower alone, and exactly why understanding the loop itself is the real key to changing it. Duhigg brings this science to life through a string of genuinely gripping stories: how a failing football program turned into a championship team by rebuilding its habits from the ground up, how a struggling company engineered a runaway bestselling product by tapping into a widespread but unnoticed consumer habit, and how individuals facing addiction, grief, or personal crisis managed to rewire deeply ingrained patterns of behavior. Along the way, he introduces the idea of "keystone habits" — small, specific changes that quietly ripple outward and trigger a chain reaction of other positive shifts, often in areas of life that seem completely unrelated. The result is a book that reads like a page-turner while quietly rewiring how you think about your own daily routines, your workplace culture, and even how movements and institutions change over time.

What You'll Take Away From This Book

• A simple framework that actually explains why habits are so sticky: The cue-routine-reward loop, broken down in plain language.
• Real proof that habits can be deliberately redesigned: Not motivational fluff — documented cases from business, sports, and personal transformation.
• The "keystone habit" concept: Learn which single habit changes tend to trigger the biggest ripple effects in your life.
• Habits explained at every scale: From your personal morning routine to how entire companies and social movements shift behavior.
• Genuinely engaging, not textbook-dry: Reads more like investigative journalism than a typical self-help book.

About the Author: Charles Duhigg

Charles Duhigg spent years as an investigative reporter for The New York Times, where his reporting earned a Pulitzer Prize as part of a team investigation. That same rigorous, fact-driven approach carries through into his books, where he takes on complex behavioral science and makes it genuinely readable for a general audience. Beyond The Power of Habit, Duhigg has gone on to write Smarter Faster Better and Supercommunicators, cementing his place as one of today's most trusted translators of research-backed ideas into practical, real-world insight.

Who Should Pick Up This Book

• Anyone who has tried and failed to break a bad habit through willpower alone
• Leaders and managers curious about how to shift culture inside a team or company
• Marketers and product people who want to understand how consumer habits actually form
• Fans of narrative nonfiction that blends hard science with compelling real stories
• Readers looking for one genuinely useful mental model, rather than a long list of tips

Why Buy From Us?

• ✅ 100% original, high-quality print
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• ✅ Easy return and exchange policy

Order now and finally understand the hidden loop behind every habit you have — and how to rewrite it.